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  • Dan Berger

How Amazon is Becoming an Artificial Intelligence Company

Updated: Oct 22

I recently purchased an Amazon Echo, which is new smart device from Amazon that acts as your digital assistant. It can give you contextual information about your day (weather, traffic, calendar), play music for you, and order from Amazon. I’ve found it to be a great way to get quick answers to things that I would turn to my phone for.


The Echo is more than just another Amazon product. If you take a moment to think about it, the Echo is the foundation of Amazon’s entire business because it builds on every product in the Amazon’s portfolio.

  1. The Echo’s servers sit on Amazon Web Services (AWS), which is a massive data center that’s used to power the computational weight and machine learning required for the current product and its AI-centered future.

  2. The Echo places orders for products that you’ve purchased in the past, a feature that is enabled and has been perfected thanks to your personal taste graph and order history with Amazon.

  3. The Echo plays music for you through Amazon Prime and that wouldn’t have been possible without the massive media library they’ve amassed.

  4. The Echo connects to Kindle products that are used to control the device itself. Think of it as the hub and the devices as the spokes.

So what might all of this mean? Amazon is positioning itself to be an AI company that powers your life. This is being built on top of all of Amazon’s products and is centered around one connected device.

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© Dan j. Berger

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